A Meta ads agency built by people who buy media
Rivano started in 2025 with a narrow focus: run Facebook and Instagram ads well for brands that live or die by the channel. Not paid search, not a dozen platforms with shallow attention on each. Meta, done properly, by a small team that treats your ad spend like its own.
Most Meta accounts fail at the same three things
Look inside an underperforming account and the cause is rarely a mystery. The media buying is spread too thin to escape the learning phase. The creative went stale weeks ago. The tracking broke after iOS 14.5 and never got fixed, so the algorithm optimizes on a guess.
Plenty of agencies own one of those problems. We own all three on purpose, because fixing tracking without fresh creative, or scaling without clean data, just moves the bottleneck. When one team holds the whole system, the parts stop fighting each other and the number finally moves.
We are deliberately small and deliberately specialized. That is the point.
The people running your account
A small pod of buyers, creatives, and analysts. The people who build the work are the people you talk to.
Marcus Vinter
Founder & Head of Paid Social
Marcus has spent nine years buying paid social, most recently leading growth for a DTC skincare brand before founding Rivano in 2025. He builds the account structures and scaling playbooks the team runs.
Meta Blueprint Certified · 9 years paid social
Priya Raman
Creative Strategy Lead
Priya has produced performance creative for DTC brands for seven years. She owns the testing framework that turns raw UGC and product footage into scroll-stopping ads with measurable hook rates.
7 years performance creative · ex-agency creative director
Daniel Okafor
Performance & Attribution Lead
Daniel rebuilds the measurement layer most accounts lost after iOS 14.5. He wires up the Pixel and Conversions API, tunes Event Match Quality, and keeps reporting honest across platforms.
Meta Blueprint Certified · GA4 & server-side tracking
The four things we will not compromise on
Profit over vanity
We report blended ROAS and cost per acquisition, not reach. If a metric does not tie to revenue, it does not lead the conversation.
Tracking first
We fix measurement before we scale. Optimizing on half the data wastes your budget and our time.
Practitioners, not account managers
The people who build your campaigns are the people you talk to. No layer of relay between you and the work.
Plain-English honesty
Short weekly readouts, real talk about what is working, and a straight answer when Meta is not the right channel for you.
How we make money
We charge a management fee, billed as a flat retainer or a percentage of ad spend depending on your size. The media budget you pay to Meta is always separate and always yours. We do not take hidden margin on ad spend or earn commissions for steering you toward tools you do not need. When your account grows, we grow with it, which keeps our incentives pointed the same direction as yours.
See how pricing worksTalk to the people who will run your account
Book a free audit. We map your account structure, tracking, and creative against your margins, then tell you what we would change, whether or not you hire us.