Turn Meta ad spend into tracked profit
We run Facebook and Instagram ads for DTC and lead-gen brands. Creative testing, Advantage+ Sales, and server-side tracking, all pointed at one number: blended ROAS.
Meta Blueprint certified team · No long lock-in contracts
Figures are representative of results across managed accounts and are not a guarantee of future performance.
- Meta Ads Manager
- Advantage+ Sales
- Conversions API
- Meta Pixel
- Events Manager
- Business Manager
- GA4
- Google Tag Manager
- Triple Whale
- Motion
- Meta Ads Manager
- Advantage+ Sales
- Conversions API
- Meta Pixel
- Events Manager
- Business Manager
- GA4
- Google Tag Manager
- Triple Whale
- Motion
Three jobs, run as one system
Most underperforming Meta accounts fail at one of three things: the media buying, the creative, or the tracking. We own all three so they stop fighting each other.
Meta Ads Management
We run your whole Meta account as one profit engine — prospecting, retargeting, and scaling on Advantage+ Sales and manual campaigns, rebalanced against blended ROAS every week.
- Advantage+ Sales (ASC) + manual CBO/ABO structure
- Custom, lookalike & broad audience strategy
- Weekly scaling and budget reallocation
- Plain-English reporting tied to revenue, not reach
Creative Testing & Production
Creative is the new targeting. We produce and test static, UGC, and video at volume against hook rate and hold rate, then pour spend into the winners.
- 120+ ad variations tested per month
- Hook-rate / hold-rate testing framework
- UGC sourcing, scripting & editing
Tracking & Attribution
Half of Meta accounts are flying blind after iOS 14.5. We rebuild measurement with the Meta Pixel and server-side Conversions API so the algorithm optimizes on real conversions.
- Meta Pixel + Conversions API (CAPI) setup
- Events Manager & Event Match Quality tuning
- Server-side tracking via GTM or native
A year of putting spend to work
Rivano launched in 2025. Here is what the first year of managed accounts looks like in aggregate.
Built around how your buyers actually buy
The Meta auction behaves differently for a $35 impulse buy than a $1,200 considered purchase or a B2B demo request. We tailor the account to the sale.
DTC ecommerce
Scale spend without watching ROAS collapse.
We structure accounts around Advantage+ Sales, feed them clean conversion data via CAPI, and keep a creative pipeline running so the auction never starves.
Fashion & apparel
Win a crowded, creative-led auction.
Fashion lives and dies on the scroll. We test volume creative against hook rate and rotate winners fast before fatigue sets in.
Health, beauty & supplements
Grow inside strict ad policy lines.
Compliance-aware creative and claims, subscription-friendly funnels, and retention-aware bidding to protect LTV, not just first-order ROAS.
Home & lifestyle
Sell considered, higher-ticket products.
Longer consideration windows need full-funnel retargeting and proof-heavy creative. We map the path from first impression to checkout.
B2B & SaaS lead gen
Lower cost per qualified lead, not just lead.
We optimize toward sales-qualified outcomes with CAPI-fed lead events and Advantage+ leads, filtering out the cheap-but-junk pipeline.
Local & service
Fill the calendar from a local radius.
Geo-tight targeting, lead forms, and call-ready creative built for service businesses that sell within a drive of the door.
A five-step engagement, start to scale
No black box. You see the plan, the build, and the weekly readout.
- 01
Audit & forecast
We pull apart your account — structure, creative, tracking, and spend — and model what is realistically achievable against your margins. You get the findings whether or not you hire us.
- 02
Rebuild the foundation
We fix measurement first: Pixel + Conversions API, clean events, accurate Event Match Quality. Then we restructure campaigns around Advantage+ Sales and a clear testing layer.
- 03
Test creative at volume
Priya's team ships static, UGC, and video against hook rate and hold rate. We kill losers fast and document why winners win, so the library compounds.
- 04
Scale the winners
We pour budget into proven creative and audiences, rebalancing weekly on blended ROAS. Scaling is deliberate — we protect the learning phase instead of shocking it.
- 05
Report in plain English
Every week you get a short, honest readout tied to revenue and CPA — what moved, what we changed, and what is next. No 40-tab dashboard you never open.
What changing the three jobs looks like
Anonymized snapshots from managed accounts. Numbers are representative and internally consistent, never tied to a named client.
- The problem
- Stuck at $42k/mo spend; ROAS sliding as they tried to scale.
- What we did
- Rebuilt on Advantage+ Sales, fed clean data via CAPI, ran weekly creative tests.
Scaled to $176k/mo at 3.4x blended ROAS over 5 months; CPA $38 → $24.
- The problem
- Rising CPA and unreliable post-iOS conversion reporting.
- What we did
- Server-side CAPI rebuild + consolidated account structure on Advantage+ Sales.
Cut CPA 34% in 60 days while holding volume.
- The problem
- Cheap leads that never turned into pipeline.
- What we did
- Optimized to qualified-lead events with CAPI; tightened creative to intent.
Cost per qualified lead fell from $61 to $39 in 90 days; 2.9% CTR.
The things brands ask before hiring a Meta agency
Straight answers, grounded in current benchmarks.
Sources: WordStream , inBeat , Upcounting .
How much do Facebook and Instagram ads cost?
You pay Meta for the media and Rivano a management fee on top. In 2025 the all-industry cost per click sat near $0.70 for traffic and $1.92 for leads, with cost per lead around $27.66 (WordStream). What you actually pay depends on your industry, audience, and creative — we model it against your margins before you spend.
What counts as a good ROAS on Meta ads?
For most ecommerce brands, 3x–5x blended return is healthy and roughly 2x is break-even (inBeat). The 2025 average ecommerce ROAS was about 2.87x (Upcounting). Retargeting usually beats prospecting, so we report blended ROAS across the whole account rather than cherry-picked campaigns.
Do I really need the Conversions API?
Yes, if you want the algorithm to optimize well. Since iOS 14.5, only about a quarter of prompted users opt into tracking (Flurry), so browser-pixel data alone is thin. The server-side Conversions API sends hashed first-party events directly to Meta and lifts Event Match Quality, which feeds better delivery.
Is Advantage+ Sales worth it?
Usually, when it is fed clean data. Meta reports about a 22% average ROAS lift versus manual setup, and the format (renamed from Advantage+ Shopping in early 2025) now covers sales, leads, and app installs. We pair it with manual campaigns rather than handing the whole account to automation.
How fast will I see results?
We aim to have a rebuilt, optimized account live within about 14 days of the audit. Meaningful trend data takes one to two weeks past the learning phase, and we expect to show CPA or ROAS movement inside the first 90 days — our representative average is a 31% CPA reduction in that window.
What size ad budget do you work with?
We focus on brands spending roughly $30k to $300k per month on Meta, where structure, creative volume, and tracking actually move the number. If you are below that, we will tell you honestly whether an agency is worth it yet.
See exactly where your Meta account is leaking money
Book a free audit. We map your account structure, tracking, and creative against your margins, then tell you what we would change, whether or not you hire us.